The consumption of film trailers on YouTube in 2011 indicates that consumer connects happened.Д®ven Hollywood film Mission Impossible - Ghost Protocol, benefited from the pre-release visit by Tom Cruise and the hype that India distribution and promotion partner Viacom 18 Motion Pictures built up, said Malhotra. The first three days will decide how a film will perform at the box office.вЂќ Any film that did well in 2011 almost definitely had strong marketing backing it. вЂњWith so many films chasing audiences today, it is imperative to get the pre-release marketing and promotions right. вЂњSaat Khoon Maaf, I believe, was not promoted well,вЂќ said Pritie Jadhav, COO, P9 Integrated (Percept). Though 2011 delivered a variety of hits, some films such as Yeh Saali Zindagi and Saat Khoon Maaf did not work. The hits also happened because budgets have become realistic, with the audience the genre can deliver being better understood by filmmakers, who are assigning budgets accordingly. And yet, some 2011 hits did not necessarily have strong content but worked on star-power. Southern siren Silk SmithaвЂ™s life story, depicted boldly yet sensitively in The Dirty Picture saw quality content winning. Earlier, Tamil Rajnikanth-starrer and superhit Endhiran had done huge business in its Hindi Robot avatar as well. Ra.One, a slick sci-fi entertainer, was also released in Tamil and Telugu. Therefore, for every Zindagi Na Milegi Dobara that drew the audiences to multiplexes, a Singham did very well at single screen theatres in small-town India. The industry seems to have understood the Indian consumersвЂ™ diverse tastes in film viewing. The canvas of the 2011 hit parade, therefore, must surely include more than just one or two factors.ДЄ number of things that have already been at different stages of development for the film industry fell more neatly into place in 2011. However, if 2010 saw a 15% jump over 2009 in ticket sales, it should have reflected in more hits than Bollywood saw in that year. Plus, the middle class has taken to multiplexes significantly.вЂќ It combines eating out and window shopping for the family. The growth of multiplexes is definitely driving back consumers to theatres. In 2011, 340 crore tickets were sold вЂ“ a 12% jump over 2010, which was up by around 15% over 2009 ticket sales. Vikram Malhotra, COO, Viacom18 Motion Pictures, asserted: вЂњMore people are watching more movies at theatres - the single biggest development for the industry. But thatвЂ™s what the film industry was stating even two years ago. вЂњIndian film consumers want to be entertained,вЂќ said Shahani. The December-released Don 2 is still new.ДЄre more consumers watching more Hindi films at theatres, or is Bollywood delivering genuinely good films? After a dismal 2009 and a marginally better 2010 when some big budget films failed to attract significant box office (BO) audiences, 2011 seemed to have a sustained run of successes.

By that definition, 2011 was indeed a bonanza year for hits, including Tanu Weds Manu, Mere Brother Ki Dulhan, Yamla Pagla Deewana, Double Dhamaal, Shaitan, Haunted and Pyaar Ka Punchnaama. вЂњSuccess of a film is measured by its earnings-to-cost comparison,вЂќ said Priti Shahani, chief strategy officer, Reliance Entertainment, which released Singham and co-produced Bodyguard. Where mass entertainers like Bodyguard, Ready and Ra.One worked big time at the box office, the more regionally-slanted Singham, the thoroughly urban Zindagi Na Milegi Dobara and Delhi Belly, the unusual and bold The Dirty Picture and the musically-themed Rockstar were also hits. In 2011, three Hindi films crossed the Rs 100 crore mark. IndiaвЂ™s back-with-a-bang mass film idol, Salman Khan, delivered 2011вЂ™s biggest box office hit in Hindi cinema, with Bodyguard crossing Rs 140 crore in box office collections.

2011 hindi movies bollywood